Surveillance capitalism is the cover story for the shuttening and the so-called wokening. 'We don't need customers, we can just sell user profiles again and again to everybody.' Except the profile data is shit. I know this because people who need to make a profit examined the data, paid for it for a time, and found it was too vague to be useful. The inability to profile users / visitors with sufficient precision to raise conversion rates is why the online ad market collapsed.