@Geoffberner @tin_can_sam I'd encourage you to see some of the things that have gone on in #AEW. They have a fan favorite tag team, The Acclaimed, that have actually taught the audience base what queer humor can look like.
WWE's business model is theirs. There are fatback grosseros behind most promotions, but not all of them force story lines purely to the whims of their owners. Many give their talent a lot more space to explore their gimmick and story lines.