Embed Notice

This might be a controversial statement. But none of these people are the best groups to influence. They all represent a small minority of the larger population. Not that these folks don't matter. They're just not sufficient to create change.

We want to reach a wider group. Those who we need to convince to do something different if we want to see change. Those are the people I want to impact. But it's tough to know when you're actually in conversation with those folks.