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Here are some things I do feel that I've learned about influencing people:
1. The people most eager to respond will be people who want to argue. I don't spend a ton of time on that.
2. There are always a set of people who like to debate because they find it intellectually stimulating. That's also generally a waste of time. Those folks are unlikely to take any action. Because often don't really have a stance themselves. They just like to talk about things.