I listen to a couple of media podcasts and I think many people in "new media" these days think all the craft has gone out of online publishing — because of newsletter platforms like Substack, the dominance of 'old social' (X, FB, et al), and the decline of webpages in general. But what I've discovered since ditching Substack for an 11ty/Buttondown combo is that I'm *crafting* my own online presence again, similar to what I did with blogging in early Web 2.0. Craft on the web is *back*, not dead.