Why? Apple got a limited trademark that cant be applied to the sale of apples or little grannies. As they point out in the interview they are appealing that, but swiss law is very clear and they have no chance of winning that (just as they wouldnt in the USA). So whats the fear? I mean if they could get such a patent sure, but they cant and never have, the fact that they try, and always fail, is how I'd expect it to work. Cant blame them for trying.
Also keep in mind in Switzerland getting a trademark registered doesnt mean the trademark is enforceable. Trademark conflicts arent checked at registration time. But they do check if the patent is technically legal in terms of what it is applying for should there be no conflict. Which is why requesting a real world common good (like an apple) as a global trademark was rejected, it wouldnt be legal.