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@youronlyone Agreed, as I said the service is problematic.

But the important thing to point out here is it really has nothing to do with trademark. Its a trademark-like system that has been privatized and is unrelated to legal trademarks.

It would be more appropriate to describe it as a way for companies to reserve domain names at a cost without actually needing to buy those domain names. Perhaps broadly enough to be considered a regex. Thinking this has any real relationship to trademarks just leads you down the wrong path when thinking about this IMO.