4. Accountability avoidance
It makes you (the "child") feel guilty and "bad" for holding someone (the "adult") accountable for their harmful actions.
It also changes the subject from an objective harmful action (voting for a divisive, hate-filled, or antidemocratic agenda, for instance) to the subjective realm of "being friends" and the emotional safety that comes from preserving social bonds.
5. Tapping into the human operating system
If it wasn't already clear, beyond the deflection, it's also an authority play. It exploits hardwired adult-child archetypes AND people's need to belong and feel accepted by their peers.
Psychological manipulation: That's all this meme is about. (Or did you think it was designed by some random soccer mom somewhere?) This meme is deliberate. It was designed by people who know exactly what they are doing and how to achieve the response they want.
(cont’d…)