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@angdraug @caseynewton @dangillmor @Flipboard Yes I was a fan of the scroll model too. There have been a number of attempts at this but they are very, very hard to execute in a way which delights both users and publishers. I think this is an idea that will eventually happen in some form and I hope we can help. Ultimately the situation on the web is not durable. The user experience is disastrous and the monetization is falling off a cliff so everyone is losing. A high quality user experience combined with a simple to understand and affordable monetization model *that doesn't disintermediate content creators in the process* (I'm looking at you Apple) is very much needed right now.