Let me put into perspective how good ESPN's deal is.
LeBron James is considered to be among the top 3 greatest basketball players ever. Victor Wembanyama is the number one NBA draft pick. Two huge stars. When Victor and LeBron played against each other, the US TV station that aired that game got 1.4 million viewers.
When Caitlyn Clark played Ohio State 2 weeks ago, the network that aired the game got 1.93 million viewers. When the game went to overtime, that jumped to 3.9 million viewers. 🤯