7) My instinct, as ever, is to treat these initial forays by well-capitalized corps -- just like AT&T Unix, the early OS X laptops, the iphone, the ipad, the watch, GPT -- like palantirs. Good for seeing a little bit into the future to know where we're heading, but don't get too comfortable in the world they are building, and make sure you're not giving more info to it, than you are taking from it...