I just got 'the upgrade note' from #amazon video telling me to pay $3/month or face ads. If they had just raised the price of Prime, I'd likely just have gone with it. But this.... blackmail just feels so wrong and makes me feel powerless. I want to yell "hell no!" just on principle.
I know, this is childish, but in their greed to optimize the conversion funnel, they've destroyed their #brand and I feel like a #UX experiment. It feels dirty and I want nothing to do with it.