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@me And there's this slight difference that even though Mastodon does optimize for engagement (it's called “biopower” btw), it doesn't prevent its users from clicking on external links as much as capitalistic “social” media do, so we tend to connect at least slightly more directly to their online shops, they can add external links to posts anyway without having them being hidden by the algorithm.

I'm going out on a limb and say that the difference here is that significantly more people in proportion can click on external links without fearing to waste their time.