Apple was the number one volume seller in the smartphone market in 22023 (full-year). Apple’s market share increased modestly from 19% in 2022 to 20% in 2023, Samsung decreased from 22% in 2022 to 19% in 2023, while Xiaomi remained flat at 13%. Looking at fourth quarter only, Market share for Apple increased modestly to 24.7% in 4Q23, vs. 24.0%.