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As @pluralistic put it, “In any scam, any con, any hustle, the big winners are the people who supply the scammers – not the scammers themselves.” [https://pluralistic.net/2024/01/15/passive-income-brainworms/]

And hustle culture is a scam. The people selling it on social media aren’t the better for it. So who is profiting from it? Who profits from people volunteering for self-destructive, no-boundaries overwork that pads every job with free labor, paid at personal expense?

The obvious answe is the correct one.

/end