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Good coverage of an interesting new paper looking at how "ancient drives" for social status, tribal belonging, & attracting a mate have been co-opted and exploited by marketers to engineer behaviours that are incompatible with a sustainable world.

Positioning this as the "root cause" of our planetary overshoot, they assert there is no viable future for our species without behavioural change, change that can be just as engineerered but with a habitable planet in mind.

https://www.theguardian.com/environment/2024/jan/13/human-behavioural-crisis-at-root-of-climate-breakdown-say-scientists