I read the verge article and to me it was a bit inverted. not everyone does that and generally the people who follow all those steps are linked at the bottom of everything else as clickbait. so it's not really all that perfect a web page. it did make me think that's how so many clickbait sites have wended their way into google news.
that reminds me it does tie in with a rule I have: never to click on anything with "this" in the page/article title.