@SnerkRabbledauber Yes! That's the gray space.
Obviously people were involved, many of them cared about it more than just clock in, clock out, some were even passionate about it. There is still corporate AAA media that contains oodles of creativity and personal inspiration and I will gush about it here.
Ultimately though, it got created for the corporate machine, following machine rules, and all the heart that's in there is there in spite of that, it got snuck in or aligned with the profit motive.
And yeah, there's residuals, but financially if you would have bought it and then don't, that's mostly affecting the machine.