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Costco opened a store in Shenzen and the line to get in was 3 hours long (20k+ people).

Its strategy has been smart. Costco’s first China store was in 2019 (Shanghai) and — before that — it sold Kirkland Signature on Alibaba for 5yrs to build the brand.
For comparison, Walmart opened first China store in 1996. Obviously a different model but has struggled. So did Home Depot and Best Buy.

Costco waited decades and patience seems to be working. Costco’s hot dog in China is currently $1.53