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This is really worth reading, considering that it’s coming from a very non-activist source.

“In 2023, we added more than 70,000 free subscribers. While I would love to credit that growth exclusively to our journalism and analysis, I believe we have seen firsthand how quickly and aggressively tools like these can grow a publication.

And if Substack can grow a publication like ours that quickly, it can grow other kinds of publications, too.”