@lauren the difference, and it is a desperately important one, is that Google is not a tech company.
It is a digital advertising intermediary that is so anomalously profitable that they can bankroll a good fraction of the worlds tech infrastructure.
Imagine a 1900's company building and distributing all Ford T-model engines "for free" so that they can collect and sell location / behavioral data of all drivers.
#surveillancecapitalism is a thing apart.
We *are* in the Twilight Zone.