This was a thought provoking read: once upon a time, just 100 years ago, pedestrian deaths from auto collisions were treated as a totally unacceptable loss of life. Victims, especially child victims, were publicly mourned.
Here's how the auto industry changed public opinion to shift responsibility onto pedestrians. It was one hell of a propaganda campaign, long before social media even existed.
https://getpocket.com/explore/item/how-cities-responded-to-traffic-deaths-100-years-ago