I see the frequent references to Apple Music on my music app as a threat, not an opportunity. We’ve already phased out CDs and gone back to big bulky vinyl records for physical media, limiting what can be played in my vehicle. Facebook frequently offered Messenger as an alternative to onsite DMs and chat before forcing it on all users in 2014.
I’ve been an iTunes user for 15 years, and I grew up on CDs. Apple had better not take away my iTunes. I will be enraged.