We see this pattern again and again: people dying in preventable "accidents" until companies are actually forced to protect people.
Hugh DeHaven, inventor of the three-point seat belt, in 1953 invited automakers to a conference to learn about safety technologies like the collapsible steering wheel. Most were not adopted until the late 1960s when Ralph Nader and the consumer safety movement started campaigning for them.
Hundreds of thousands died because it was cheaper for the auto industry.