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@simon My new-internet-thing rules are, I think, these:
1. if you have a personal domain already then you're likely to keep it. Host things there, not on their own domain.
2. if you don't, then you have no pre-existing inclination toward internet permanence. Decide whether you or VC-funded companies are likely to have more staying power
2a. if you think it's you, buy a domain and host your thing on it
2b. if it's not you, pick a company with a good record (github, wordpress &c) and put it there