@evan "Free-PC.com's founder, Bill Gross, says the company will spend about $600 on each PC..." $600 USD in 1999 is just over $1,000 USD today. That's a lot of capital to pay today on trickling ad dollars tomorrow.
I wonder if ad spends were bigger then, or if we even had a good idea of what the digital ad spend market would be like.
Anyway, I think we tolerate ads in a lot of other spaces because they are monopolies/oligopolies w/o alternatives.