I think I get why #AI is "the next big thing" for #Microsoft. It's about Search money.
I think they think #ChatGPT is the next Google search. Instead of a list of sites, you get what you are looking for in those sites. Instead of image searching & getting a bunch of crap & porn, it makes the image you are looking for. Instead of searching for how to write a cover letter, it will compose it for you.
It's not about being Siri on roids. It's about being the next Google.