Yes, not saying that broad data warehousing “can’t” be done, but the question of the relevance of it. Individualized minutes watched, at a specific time, [general] location, device screen orientation, etc and so on isn’t going to make that much of a difference to warehouse perpetually (or perhaps later summarize, but not the case in this situation) of something over 4 months ago when payouts have already been tabulated.
I can understand the scope for some degree of application telemetry for feedback, but the resolution of it and expansive timeframe of it feels like nothing more than apparatus to collect and sell data in a surveillance state.
And all of it bloats the operational expenses of a platform, unless it solely is propped up for the intent of data wholesale or ‘information sharing programs’, or just typical absurd VC startup spending.