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Even at its peak, the entire income per month at CoffeeGeek was around $7,000 a month. Back then, expenditures were around $6,000 a month. Still not enough to buy equipment for reviews. So we came up with a contract for anyone providing equipment for review. It clearly stated the supplier had no input into the editorial content, and there are no guarantees the product reviews positively.

Vendors got a) exclusive URL links, and b) 3 mentions in review. That was it. Manufacturers, even less.

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