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I think there's only one thing that can make Firefox work: convincing users to pay for its continued development.

You don't need a CEO to make one product profitable. Get rid of the entire c-suite. Lean into the "savior of the internet" angle that they play up while fundraising, to make it the entire fucking mission. Let the hundreds of people who are always in my mentions to tell me I'm wrong about whether or not Firefox can ever be "a viable alternative" put their money where their mouths are.

Start charging actual money, that actually goes toward the development of the browser, and then come up with other revenue sources.

And start the whole thing off by tearing up the next yearly $450 million dollar check from Google and telling users they have to contribute.