@joesteel Counterpoint:
Over the last two or three years, Amazon has hiked my prices multiple times, enshitified my Fire TV both with ever increasing and invasive ads and with massively degraded UI performance... and now they are adding ads to something I already pay them for.
It's over.
Starting Jan 29th, I will cancel my Prime membership, replace my TV, and buy from retailers that can often match or beat Amazon with same day pickup.
Bonus points if I get to tell them why I canceled.