Good points in a good article:
https://www.theverge.com/23990974/social-media-2023-fediverse-mastodon-threads-activitypub
"If we do this correctly…there won’t be a new titanic company to rival #Meta or a platform with…huge numbers like #Facebook. What we’ll get instead is something much bigger: an entirely new infrastructure for our online lives that no company or platform controls."
"In a #fediverse-dominated world, the way to win is not to achieve excellent lock-in & network effects. The only way to win is to build the best product."