Instead of "Big Company Does A Thing", there are so many other cool stories about the fediverse that no journalist is telling. Every day I see new ones.
For example, I just came across https://feuerwehr.social/, a server just for fire departments and their members/supporters in Germany, Austria and Switzerland. It has nearly 1,000 active members already. How did it come to be? How did they all find each other? There's a story there.
What interesting stories and servers have you come across?