When regulators say that Meta locks their users in via use of their size to force use of their product, Meta can say, this:
“No we don’t. Users can leave any time they want *and* retain their audience and interact with them even if the audience is here. It’s easy. But the people who are using and continue to use Threads are doing it because of the experience our app specifically offers. But they can go anywhere and retain their entire audience.”
That is a very, very attractive thing to be able to say to a regulator. And, if it proves to be effective, it could be a way that Meta could continue to be the normie location feeding ads and making money while holding regulators at bay. Heck, it could even be something a regulator asks a competitor why they *aren’t* doing it.
6/x