Meta’s secret weapon in this fight: OSS projects tend toward sucking at UX, and for all the amazing improvements it’s made, Mastodon still struggles on this front. This is a senselessly high-friction environment. We lose a whooooole lot of people in the first 3 minutes.
Fedi’s secret weapon in this fight: Giant corporations are almost inconceivably wasteful and stupid. They make preposterous mistakes and have short attention spans. Only deep pockets let them survive their own nonsense.