Europeans don't understand how integral to American culture the search for the "real secret" to weight loss is. Let me explain - America is full of fat people who want to lose weight. The first step is always to immediately dismiss diet and exercise as an option because something something racism. Next, it's time to find the real secret. Maybe it's vegetarianism? Maybe that's not strict enough so you should try veganism? Maybe it's the Subway diet? Maybe all you need to do is eat dark chocolate? Or maybe, just maybe, you can comfortably cram yourself in your living room and watch horror movies while ramming Oreos into your face? Yeah, that's gotta be the real secret that Big Fitness doesn't want you to know about! You try that, and you tell everybody that you feel like it's working great. Then, when it inevitably doesn't work, it's on to find the next thing that's definitely the real secret to losing weight.