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@evan I run @hypebot which isn't huge but still can knock small instances offline should a post find its way into the bot.
If you have a beefy server it probably works (like mastodon.social) but especially smaller instances can really hurt when they become popular.
The of course there's the side effects of every instance someone follows you on ddosing your blog should you post an article in order to get a preview/link card.
Networks can unintentionally create a lot of load and the answer obviously shouldn't be "just be on mastodon.social" or "pay 50 bucks a month" for your own private instance that can survive the traffic