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But many of those incentives don’t exist today, and won’t for at least several more months.

What the article fails to mention is that in some areas – like here in California – there are already substantial incentives that can be claimed today. A casual reader of the article would have no reason to think that there might be other avenues to pursue, and would consequently miss out on thousands of dollars of savings when upgrading their existing water heater (among other upgrades).