They sell the opposite image
That's a typical sales technique or corporate strategy. Do some "good" (e.g., 1% of the right action) that the business promotes as a cover story for the 99% of doing the wrong thing
Why does the general public often fall for this simple con? Because it's simpler to have faith in the sales pitch. In other words, they want to believe that the people on "TV" in posh suits are as honest as they seem
In capitalism, the dodgy salespeople are rich