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@nicklockwood
YES.

I worked at a company once where we were modeling various marketing channels (print media, broadcast media, etc), and long story short, we ended up with a database + codebase where `Media` was singular…over my strenuous objections. I made a wisecrack about “pluralses” that got utterly blank looks from a full room, and it was then that I realized every one of us is truly alone in this mortal life.