When we found out that deodorants were destroying the ozone layer, did we stay telling people to use less toilet spray and buy less Axe? No, we legislated big corps and the problem was completely solved after a few years. What's with the cult of personal responsibility, why are we still here telling people that if they don't take the plane and use paper straws maybe grandma won't lose her house to the rising tides before she dies in an 'unprecedented' heatwave?