TVs are not what they used to be 20+ years ago. They used to be devices that received signal via airwaves or cable, and presented content to the viewer, and that was that.
Then the internet came along, bandwidth got big, and along with the shift to streaming, TVs became platforms for fine-level tracking of consumer behavior in exchange for delivering content, and consumers were fine with that.
TVs are now no different than big-tech social media: you are the product.