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The social media world is filled with people just pulling ideas out of their asses and hoping it all works out.

Folks who have been around the block a few times in a governance role have started amassing a body of lore. Case studies, observations they made in the trenches.

At the very least, availing oneself of what they have to share is a good first step.

But if we were to take this seriously as engineering, well, that suggests a few things, doesn't it?

It suggests we get a little bit more sciency about this. It suggests we start imposing a little bit of rigor.

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