Additionally, as a social media platform becomes more popular, it becomes more worth the effort to get over the speed bumps that discourage adoption.
We've already seen this with regards to Mastodon. Where previously an awful lot of people couldn't be bothered to figure out this whole federation, picking-a-server thing to set up an account in the first place, of late it is seemed much more worth the effort of sorting that out, not just because Twitter sucks and its users are looking for an alternative, but because Mastodon has become more and more attractive the more and more people use it.
So people who once might have been discouraged from being Mastodon users are no longer discouraged, and that itself is the reduction of a filter. Mastodon is no longer filtering quite so much for people who are unintimidated by new technologies.
Now you might think that's a good thing, you might think that's a bad thing: I'm just pointing out it IS a thing.
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