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For instance, consider the questions "How likely, statistically speaking, are you to run into your boss on this social media platform?" and "How likely, statistically speaking, are you to run into your mother on the social media platform?" While obviously there is wide individual variation based on personal circumstances, in general the answer to those questions is going to be a function of how widespread adoption is in one's communities.

Thing is, people behave differently on a social media platform when they think they might run into their boss there. People behave differently when they think they might run into their mother.

And it's not just bosses and mothers, right? I just use those as obvious examples that have a lot of emotional charge. People also behave differently depending on whether or not they think their next-door neighbors will be there (q.v. Nextdoor.com).

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