The commercial data industry is complicit. Google, the IAB, adtech firms, data brokers, publishers and advertisers are complicit.
Whenever someone visits a website or uses a mobile app that displays digital ads, profile data is broadcasted to dozens or hundreds of companies and other entities in uncontrolled ways.
This occurs billions and billions of times a day. Billions of people are affected globally, hundreds of millions in Europe.
(see our report: https://www.iccl.ie/wp-content/uploads/2023/11/Europes-hidden-security-crisis.pdf)