"All humans have prejudice; we cannot avoid it. If I am aware that a social group exists, I will have gained information about that group from the society around me. This information helps me make sense of the group from my cultural framework. People who claim not to be prejudiced are demonstrating a profound lack of self-awareness. Ironically, they are also demonstrating the power of socialization—we have all been taught in schools, through movies, and from family members, teachers, and clergy that it is important not to be prejudiced."