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It may be a relatively small gesture, but IBM's halt in advertising on the deadbird site is still progress.

https://www.theverge.com/2023/11/16/23964160/elon-musk-antisemitic-x-post-ibm-ads?utm_content=buffer68501&utm_medium=social&utm_source=bufferapp.com&utm_campaign=buffer

Meanwhile, Musk gets more and more vile, as he uses his platform to boost right-wing extremism. He hates journalism, and he amplifies enemies of democracy.

Yet journalists continue to pour their work into that poisonous place, thereby directly supporting his business.

Shame won't change their minds, obviously. I'm at a loss to know what will.