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Horning quote: The “end of social media,” for those who find it sad, as Kyle Chayka appears to in this New Yorker piece that complains that “the Internet isn’t fun anymore,” seems to mean the end of that fantasy that the internet allows us to find all the cool weird people doing cool weird things without making those people less cool and less weird in the process. But social media was always the process of extinguishing that kind of discovery by systematizing it. 1/2