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Here's how Patternz can be used to monitor and profile individuals based on data from digital advertising.

The 'dashboard' shows detailed information about a person based on 5,273 activity records.

The profile includes the person's location history, home address, work location, information about 'people nearby', 'co-workers' and even 'family members', device details, demographic information, 'profile keywords' and 'hobbies and interests' (the latter of which may refer to RTB segment info).